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Niku is someone you can rely on when it comes to performance marketing. I've worked with him on a couple of projects, and he consistently brought a strong understanding of Google Ads along with a practical, problem-solving approach. He's proactive, detail-oriented, and easy to collaborate with, always focused on driving results. Would definitely recommend working with him.
Aakash Ajitkumar
Growth Marketer · D2C
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I've worked closely with Niku on digital marketing, and they bring a strong mix of clarity, ownership, and execution. Highly recommended.
Client
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Niku is one of those rare paid media experts who brings sharp strategy, calm execution, and genuine partnership to every engagement. He jumped in with us during a busy period and immediately created structure, clarity, and momentum. Smart, reliable, and collaborative; the kind of person you want in the trenches with you. Any team would be lucky to have him.
Youssef Azmy
Strategic Advisor & Founder · Ex-Ogilvy
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I've had the privilege of working with Niku Mandal for the past 5 months, and I can confidently say he is a rare blend of creative genius and strategic clarity. As a Phonics Coach on a mission to empower women by helping them become certified Phonics educators and start earning from home, I needed someone who not only understood ads but also understood people. Niku did exactly that. From day one, he approached my Meta Ads campaigns with fresh eyes, deep empathy, and sharp marketing insights. He didn't just run ads—he crafted high-converting campaigns, designed thumb-stopping creatives, and helped me position my message in a way that deeply resonated with my audience of aspiring women educators. What I appreciate most about Niku is his consistent communication, data-driven approach, and his ability to simplify even the most complex ad strategies for me. He always brings solutions to the table and has played a key role in driving leads, building my brand presence, and increasing enrollment in my programs. If you're looking for someone who actually cares about your growth, knows Meta Ads inside out, and brings a results-focused mindset with heart—Niku is your guy.
Akshita Jasolia
Founder & Teacher Trainer
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Working with Niku Mandal has been one of the most rewarding experiences in our marketing journey. From day one, Niku brought not just his expertise in performance marketing and growth strategy, but also an incredible work ethic and a mindset that thrives on challenges. What I admire most about Niku is his unwavering dedication. No matter how tough the goal or how tight the timeline, he approaches every task with focus, energy, and a genuine desire to make things better. He's the kind of person who doesn't wait to be asked — he sees what needs to be done and steps up, every single time. Beyond his skills, Niku is simply a joy to work with. His positivity, curiosity, and collaborative spirit made a real impact on our team culture.
Nivedya Vijayan
VP Operations · Ira Skills
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I had the pleasure of working closely with you at Ira Skills, where we collaborated on a range of marketing initiatives that significantly enhanced our campaign performance. Your ability to combine creativity with data-driven decision-making — a rare combination that drove measurable results across multiple campaign. Beyond technical skills, I believe he is a proactive team player and a natural communicator. Whether leading a campaign or supporting others. And I'm confident that "Niku bhai" will be a valuable asset to any organization.
Milan A Kumar
VP Strategic Alliance · Ira Skills
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I had the pleasure of working closely with Niku during his time as a freelance Google Ads specialist for Scandinavian Biolabs. Niku brought not only a strong technical understanding of Google Ads but also a broader perspective that included copywriting, landing page optimization, and strategic thinking—skills that added significant value to our campaigns. One of his most impressive contributions was solving a complex, long-standing issue with rejected product feeds due to multiple pricing discrepancies on our landing pages. Despite multiple consultants trying to resolve it over two years, Niku's persistence, methodical experimentation, and problem-solving skills led to identifying and addressing the root cause, providing a solution that had eluded others. Beyond his expertise, Niku's communication skills and collaborative approach made him a pleasure to work with. I would recommend him to anyone in need of a dedicated and well-rounded Google Ads specialist.
Christian Harboe
Growth · Scandinavian Biolabs
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I had the pleasure of working with Niku both as a colleague and client. He's one of the most talented Google Ads specialists I've come across - the kind who actually delivers results, not just talks about them. What impresses me most is how he's always learning and immediately putting that knowledge to work. His attention to detail and proactive approach have saved us from potential issues more times than I can count. If you're looking for someone who'll genuinely care about your campaigns and constantly find ways to improve them, Niku's your person.
Luat Duong
Google, Acquisition & CRO · Omre
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I had the pleasure of working with Niku Mandal, a highly skilled digital marketing expert. Niku consistently impressed me with his ability to manage and optimize campaigns on both Meta and Google, ensuring the best possible outcomes. His approach to brainstorming ad angles and researching various customer personas was instrumental in driving the success of our marketing initiatives. Niku is not only results-oriented but also a responsive and dedicated team player. His collaborative spirit and attention to detail made working with him an absolute pleasure. I highly recommend Niku for any role in digital marketing—he's an asset to any team!
Siddhant Gupta
Performance Creative Director
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Niku is hands down one of the most diligent and hard working individuals I've come across… working with him was a lesson in what an incredible work ethic looks like.
Ayushi Kotak
GTM & Growth · Cornell
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Niku did amazing work for our Brand, He understood the brand, product details, and audience completely before starting the work. I highly recommend Niku for performance marketing for any brand.
Samvith Sunkara
CEO · Exotic Flora
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Niku is friendly and extremely helpful. We worked together on several accounts, and I was lucky to call him my coworker. Niku is amazing at his job! He is good with the clients, does whatever it takes to help colleagues and gets things done. He makes sure that everyone is on the same page and focused on the main goal. He has excellent time management skills. I highly recommend Niku as a Performance Marketing Manager and would love to work together again.
Nidhi Gupta
Digital Marketing · D2C
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There are some people around you who help create an amazing culture in an organisation, and that's Niku. I missed not working with him more each day since he left the organisation and it just kept on growing, and that was truly because of the kind of person Niku is. A very frank and funny individual, always doing the work with full commitment and helping spread a lot of positive vibes and energy. Loved working together and loved the way he would tackle challenges and still be positive about things, a great co worker indeed, spreading smiles all the way through.
Amritanshu Jaiswal
Colleague
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Niku was a responsive, well-mannered, and extremely efficient team member. As his senior and mentor, it was great working with him. He was always eager to learn and implement and he handled his daily responsibilities with absolute dedication. This person is a team player with a great sense of humor and an even better attitude. I wish him luck on his future endeavours!
Naintara Gurung
Lead Gen & Conversion Copywriter
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I worked with Niku for over 2 years, directly & indirectly managing him. He is one of the most dedicated person I've worked with & a team player always helping his teammates. Niku is aware of what he can improve upon & takes action in those directions. He is a great addition to any team working on digital / performance marketing.
Prakhar Kumar
Co-founder · ScaleX Media
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Niku is a very good mentor who takes time to teach other without hesitation His energy and enthusiasm always remains Same at any time. He is completely a data driven person and expert in Google ads
Mugeebur Rahman Khan
Performance Marketing Manager
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It's a story of a young person living in the woods. Not far from here but far enough. Niku comes from a place where he did not have the basics sorted. Where the opportunities are limited and do not come with huge potential. Niku is someone who creates the opportunity. He does not wait for one. His story always inspired me. Niku worked with me for a short period of time and in that period, he brought hard work, energy and positivity for me and the team. He has a go-getter attitude and he pushes limits to deliver. I am sure he will great fit for any company he works in. Looking forward to see how your story unfolds.
Managed Niku
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Worked with Niku, he's highly skilled, a great team player & a nice person Its always amazing discussing ideas & working with him as you get to learn something new
Udit Vedi
Performance Marketer
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Worked with Niku on several e-com accounts where he was the media buyer and managed execution of fb and google ads. In addition to funnel ideation, audience research and campaign optimization, Niku was also responsible for KPI tracking and data analysis. It was great brainstorming with him, be it content strategy or website CRO. He is diligent, sincere and an absolute team player.
Abhishaik Sud
BI & Strategy · Autodesk
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I have worked closely with Niku and always found him to be a very focused and driven individual. He even has this infectious energy that seems to motivate everyone working along with him. I have consistently seen him taking the lead for new initiatives, and his reliability as well as good nature make running after deadlines a lot easier for his team!
Karamveer Singh Grewal
Co-founder · ScaleX Media
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I have worked with Niku for over a year. He is a great Media buyer and very efficient with his work. His knowledge of Ad managers is of great help. He is always ready to work on new initiatives and experiments.
Jay Hariyani
Growth Manager
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Niku ensures there is a flow of ideas and enthusiasm in the team and the work that he does. He brings integrity and authenticity to his work and overall presence. And makes sure that the team is motivated. He is the go-to person for getting refreshing ideas and perspectives and is always the person first to offer help and support.
Srikavi S.
Strategic HRBP · Tech
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Amazing person to work with. His expertise in google ads is amazing.
Suraj N
Performance Marketing · ScaleX Media
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Niku is one of the hardest working people I've come across in my career spanning almost 2 decades. He's a learner for life...actively working to master new skills to he can give his best to any role! Within about 10 days of hiring him for one of my client's Instagram projects, he was training new people for the work and eventually supervising a team of 15 people. Niku will prove to be an asset for any company, given his grit and determination. Above all, he's a gem of a guy you can rely on for just about anything!
Ruchika Anand
Content Strategist · 12+ yrs
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Niku is dedicated and hardworking. He is also one of the kindest person I have worked with. He has the ability to get things done systematically and swiftly. I see a lot of potential in him.
Prashanth Shankar
3x Early-Stage Startups
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I worked with Niku a few years back as his mentor. I have to say he is a dedicated person who not only does a great job but also understands the process and provides insights which helped me to optimise our process of working. He is definitely a smart person, a great learner (hence a great teacher, I am sure) and his entrepreneurial spirit is what makes him shine like a star.
Lakshya Singh
Growth Marketing · AI Startups
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Niku proved to be a great person to work with. He is a detail-oriented, target-oriented, ambitious, and strong co-worker, his knowledge is vast and thorough. Niku provided outstanding results for Fab On Go. Give him the really challenging tasks, the ones that everyone else is struggling with, and he will get them done. I could always depend on him to set the best example as an intern at Fab On Go. I enjoyed working with him on the various projects we took on.
John Britto J
Amazon Brand Builder · FabOnGo
